TALENT 

 

CONSULTING 

         JP, Inc specializes in brand consultation and providing expertise in marketing strategy. By identifying specific brand goals, retailer objectives, and consumer needs we develop a plan to utilize influencers for brand awareness and conversion through social campaigns and partnerships. If you are interested in our consulting services please get in touch with us via our Contact form! 

FOLLOW US @HELLOJPINC

TEAM 

Jennifer Powell
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FOUNDER, CEO 

         While working on the women’s board for Next models in 2008, Jennifer Powell started monetizing digital talent and ended up managing some of the Internet’s most influential fashion bloggers in the world. Jen turned blogs into immediate profitable businesses by orchestrating collaborations and endorsements with fashion and lifestyle brands, and she ultimately strategized how to build the influencer's overall brand and create sustainable businesses. 

She started her own, eponymous company in 2017, specializing in brand management and strategy for influencers with a consulting arm. She continues to push the boundaries of digital and influencer marketing as well as build and advise new businesses.

Jen lives in Beverly Hills with her husband, their 3 kids, and 3 dogs.

Before joining the JPinc team in 2018, Ben spent 5 years in the outdoor retail space, gaining in-depth knowledge of consumers and product buying + merchandising processes. He then took a delightful detour through the wine world (retail buying +private consulting) which led him to Los Angeles - until a long, long conversation with Jen resulted in his leap to the JPinc team.

 

Ben brings to the team a love of both the fashion + beauty spaces and passion for business development - all through a digital lens. 

 

Ben graduated from Millsaps College in 2009 with a B.A. in Psychology (which he uses every day working in fashion). When Ben is offline, he is most likely immersed in one of many home renovation projects with his partner Alexis, or spending time in their cabin in the San Bernardino mountains – with their two rescue pit bulls, Lola + Betty.

Senior Talent Agent
Ben Anderson
Oksana Borodyanskaya
Annie Powell
Talent Agent
Talent Agent
ABOUT THIS VENUE:

PRESS

FORBES

Behind the Scenes of Instagram's Million-Dollar Influencer Brand Deals:

What do Danielle Bernstein, Bryan Yambao and Julie Sariñana have in common? Behind their groundbreaking influence and six-figure brand deals is top agent Jennifer Powell.

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THE DAILY FRONT ROW

Bold New Model: A dozen years ago, seasoned model agent Jennifer Powell saw the vast, untapped potential of influencers, and worked with OGs like Fashion Toast and The Blonde Salad in their infancies. Now, she skillfully guides the big businesses of WeWoreWhat's Danielle Bernstein, Tezza Barton, Happily Grey's Mary Lawless Lee, Sincerely Jules, and more. 

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WOMEN'S WEAR DAILY

The Blogger Divide: Converters or Brand-Builders?Two types of bloggers are quickly emerging — and there is little overlap.

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REALIZATION PODCAST by IDALIA SALSAMENDI

EPISODE 19: Jennifer Powell on the Power of Management. Checking The Ego at the Door.

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VOGUE BUSINESS

Fashion Influencers Find New Opportunities During COVID-19. As travel bans and quarantine orders restrict regular work, influencers are riding an increase in online traffic from household boundaries. 

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FASHIONISTA

We Wore What's Danielle Bernstein, Next Model Management's Jennifer Powell, Digital Brand Architects's Reesa Lake and Kate Spade's Krista Neuhaus weigh in.

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THE INFLUENCER'S PODCAST w/ JULIE SOLOMON

EPISODE 036: TURNING A BLOG INTO A 7 FIGURE BUSINESS + PITFALLS TO AVOID WITH TOP INFLUENCER MANAGER JENNIFER POWELL

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THE DAILY FRONT ROW

A dozen years ago, seasoned model agent Jennifer Powell saw the vast, untapped potential of influencers, and worked with OGs like Fashion Toast and The Blonde Salad in their infancies. Now, she skillfully guides the big businesses of WeWoreWhat's Danielle Bernstein, Tezza Barton, Happily Grey's Mary Lawless Lee, Sincerely Jules, and more.

BoF500 Honours

What is the BoF 500?

The BoF 500 is the definitive professional index of the people shaping the $2.4 trillion fashion industry, hand-selected by the editors of The Business of Fashion, based on hundreds of nominations received from current BoF 500 members, extensive data analysis and research.

CONTACT 

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ABOUT 

Jennifer Powell, Inc. 

 With over 20 years of experience in talent management, Jennifer Powell was the first industry insider to realize the potential marketing value of online talent to become brands in their own right. In 2017 she started JP, Inc to be able to focus on influencer brand building and digital strategy for brands and retailers. 

 

 JP, Inc. is a boutique talent agency representing fashion and lifestyle influencers. The agency also specializes in brand consultation, development, and strategy.

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