Chriselle Lim
Chriselle Lim is a leading entrepreneur and influencer in the fashion industry, renowned for her sharp and irreverent approach to style. With over 6 million followers across her social channels, Lim captivates a global audience. As a multifaceted entrepreneur, she has launched successful ventures in fashion, beauty, and parenting.
One of the original fashion influencers, Lim has paved the way in shaping the digital fashion landscape. Listed as one of Forbes' top creators in fashion, she collaborates closely with luxury brands such as Chanel, Louis Vuitton, and Dior. Lim has built a robust community of women passionate about fashion, beauty, and lifestyle, solidifying her influence and reach.
In 2022, Lim relaunched her fine fragrance brand PHLUR, which quickly became a viral sensation.
The brand's scent, Missing Person, sold out within hours of its launch and amassed a waitlist of over 275,000. PHLUR is available in over 500 Sephora stores in the U.S. and Canada, on Sephora.com, and in Selfridges and Space NK stores in the U.K. Vogue has hailed PHLUR as a rising star in the fragrance industry. Recently, PHLUR was recognized as one of the top-performing fragrance brands on TikTok and Sephora US, with each launch selling out immediately, showcasing Lim's exceptional storytelling and marketing prowess.
Lim is also the co-founder of Bumo, a childcare startup launched in 2019. Bumo is revolutionizing childcare and education for modern parents, offering on-demand childcare, virtual education, and co-working spaces with on-site licensed childcare. The company has raised $3.5 million in seed funding from notable supporters like Jessica Alba and Rebecca Minkoff.
Additionally, Lim co-founded CINC Studios, a creative agency based in Los Angeles that has specialized in creating engaging content and marketing campaigns for fashion and lifestyle brands since 2016.
